how

We don't believe in “off-the-shelf” technique or rigid planning process.

We rely on the power of thinking, re-balance is the way we work to bring out the best of brain power. It is a thinking discipline that provides freedom for intelligence and creativity to travel and arrive at magic media idea.

By this means the followings:

Logic
vs.
Creativity
GRP
vs.
Brand strategy
Content
vs.
Context
Consumer insight
vs.
Idea-focused

We start our working process from the brand angle by asking one simple question: what is the most critical issue affecting where the brand is in the marketplace. This helps us to diagnose the state of brand health and then design a strategic framework of media idea to tackle the challenge. The idea which serves as big picture thinking will lead to smart planning and buying accuracy.

To sum up, it is a model that we care about GRP as much as how brand strategy works.